I recently had the pleasure of creating a logo for a colleague and friend of ours, Alice Park. Alice and her husband have created an organization called NAPCP – National Association of Professional Child Photographers (try saying that 10 times fast). The organization was created for photographers who specifically work with children and they provide resources and help connect photographers and parents to one another to foster a safer, trusting working environment for both parties.
Intially, Alice had mentioned that she wanted a “seal” and something that brought about the “Real Simple” look and feel and I was happy to give it a try. I tried to bring in something simple, but clean and official feeling without being too institutional and the following is what I came up with for round 1.
After some further discussion we decided it would be better to bring in some neutral, child-friendly elements and we came up with butterflies and ladybugs, pretty universal non-offensive kid stuff. I created the ladybugs by hand using the Wacom and Photoshop skills, not the kind of element I usually create. Alice also liked a softer shade of blue-green and an “est. 2009” was added to the seal. What we came up with was this final design.
I’m really happy with the logo and Alice is too. I’m glad Alice put some challenges in front of me in terms of designing some softer, child-friendly materials. It’s always easy to go modern and gritty, but creating something that makes people feel comfortable and safe is always more of a challenge, and more rewarding in the end.
Thanks Alice!